My approach to building highly effective strategy teams.

I believe strategy must be a repeatable discipline. At Concentrix and Critical Mass, I specialized in building the underlying systems that sustain a practice:

• Organizational Design: Defining job architectures, role responsibilities and performance frameworks for departments of 45+ people.

• Scalable Frameworks: Creating the "discovery-to-brief" pipelines (stakeholder interviews, persona mapping and competitive audits) that allow new strategists to ramp quickly and deliver consistent quality.

• Global Standardization: Leading teams across international offices to standardize processes, ensuring brand consistency and strategic excellence regardless of geography.

To me, coaching is a built-in requirement of leadership. My goal is to build people who can challenge their own output and defend a point of view without needing a layer of approval to slow them down.

• Developing Independent Contributors: I have a proven track record of mentoring junior strategists into senior leaders who can independently own high-stakes enterprise relationships.

• Cultivating a Culture of Craft: I build cultures grounded in curiosity, accountability, and creative experimentation, where team members are encouraged to push the boundaries of what's possible with emerging tools like Generative AI.

True leadership involves setting a team up for success long after the initial "go-live." I help client teams focus on "Day Two" leadership, which is the period after a launch where the real work of structured onboarding, optimization and governance begins. I ensure my teams and clients have the technical fluency and strategic context to manage complex systems independently of IT, turning a content platform into a performance driver.

I bring the rigor of an executive who has managed eight-figure portfolios and high-volume content operations through periods of massive change.

• Scaled a Center of Excellence: Grew a content strategy practice from a small group to 35 full-time specialists and 20 contractors across multiple offices, representing 300% headcount growth.

• Drove Substantial Revenue: Led strategic initiatives that directly contributed to 198% revenue growth over a one-year period.

• Exceptional Talent Retention: Maintained an 89% retention rate while navigating the team through two separate company acquisitions, proving that a strong culture and commercial performance can coexist.

• Standardized Global Operations: Managed a 20-person team across international offices, creating the benchmarks that improved delivery speed and cross-location collaboration for brands like AT&T, SuperValu, Valvoline and Nissan.

Let’s build the next generation of your content practice.

I am seeking a role where I can commit to building a high-performing team and a body of work that lasts. Whether your organization is standing up a new strategic service or scaling an existing one, I bring the experience to build it right from the ground up.